New Mobile Responsive Web Design
We have partnered with Blast Advanced Media to create one of the first e-commerce websites with a design
that actively adapts to create an optimal user experience on different
devices (smart phones, tablets, or desktops). We are an
early adopter of a new responsive design technology that has seldom been
used on e-commerce sites.
Responsive web design uses HTML5 to provide a customized
user-friendly experience whether users are on desktops, tablets or smart
phones. Building the site in this manner meant Think Tank wouldn’t need
to create multiple websites, each sized to fit a specific device. This
saved the company the money and effort necessary to build and maintain
Blast captured the experience in a free case study entitled, "Online Sales Continue to Improve Through a Strategic Partnership & Responsive Design."
We serve professional and amateur photographers who
frequently access the Internet via mobile devices. In fact, in the last
year our mobile device traffic increased more than 300%.
Our increase in mobile traffic is not surprising as mobile
device Internet browsing continues to skyrocket. According to Gartner
research, mobile devices will become the dominant way to browse the
internet in 2013, if not even sooner.
We is excited to be one of the first e-commerce sites to
utilize this technology, not only in their industry but in the online
“Thanks to Blast’s implementation we are able to create a
mobile-friendly online buying experience for our extremely mobile
customers without having incurred costs double or triple for maintaining
redundant sites,” said Larry Atil, Think Tank’s Creative Director.
As a result of the new responsive layout and other optimization
efforts, Think Tank Photo saw these results during the 2011 holiday
Over a 188% increase in revenue from mobile users during Black Friday through Cyber Monday compared to 2010.
- More than 96% increase in transactions from users on smart phones and tablets since implementation.
- Mobile Pageviews increased 224% since implementation.
“Too many companies are building additional sites for mobile devices
that increase their costs, create content maintenance nightmares, and
unknowingly dilute search engine optimization efforts and cause user
frustration," said Kayden Kelly, CEO of Blast Advanced Media. "We're
happy to help Think Tank continue to be an innovator in their industry
and to provide their customers with the optimal experience for whatever
device they are on, while saving them money and headaches.”
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