Definition: rhetoric \ n: insincere or grandiloquent language.
Let’s talk about the truth concerning bags and warranties.
The number one reason for failure in any type of bag from any manufacturer is the zipper or the slider. You probably experienced some difficulties with the zipper or slider (or both) if you have owned any photo shoulder bag or backpack for a long time.
This is why we use only YKK zippers. On the outside of our backpacks, we only use the YKK RC™ (Racquet Coil) zipper, which is the most durable coil zipper that YKK makes, with significantly higher abrasion test results as compared to other zippers.
We also use only nickel-plated zipper sliders, not because they’re a fashion statement, but because they are the most durable and long-lasting plated sliders available. You have probably experienced chipping of the color or the surface of the slider being worn down if you have ever owned a product with black sliders. That’s why we don’t use black sliders.
The second most common failure point in a bag is the fasteners, whether metal or plastic, such as D rings, buckles, etc. This is why we use top-grade Duraflex® fasteners and top-quality metal components.
The reason why other companies use lower quality fasteners is because most photographers can’t tell the difference when they purchase the product. The result is that the companies don’t want to build cost into the product that cannot be immediately appreciated by the photographer.
We only use the highest quality fasteners because we want our customers to be fully satisfied when they are in the field, and quite honestly, we don’t want returns of our product.
Although these warranties sound good, they do not reflect the truth. The truth is that most photographers replace their bags within four to 10 years. As they purchase new equipment, they also upgrade their carrying system. If bags are used by a professional on a weekly basis, they will become tired, dirty, and worn out during this time period. This being said, there are a small minority of hard-core photographers that continue to use battle-worn bags from the 1980s.
This is why the lifetime warranty is really ridiculous. If you’re 30 years old when you purchased a bag, are you really going to return it 30 years later for repair? The only way this is possible is if the bag has stayed in your closet the majority of the time. Remember the leather cases in the 1960s? Is anyone returning these bags for repair under the “lifetime” warranty? This is why the lifetime warranty is more of a marketing gimmick than the truth. Is it the life of the bag, or your personal life? The normal life of a bag, if it is used weekly, is four to ten years, which is not “lifetime.” If lifetime means your personal life, when you’re dead, you won’t need the bag.
This is why we offer our No Rhetoric Warranty with confidence. We build our products to last, with top quality fasteners and zippers. We feel the best lifetime warranty is, in fact, creating bags that don’t need fixing.
To the original owner, we guarantee and warrant our products against any defects in material or workmanship for as for long as you use the product. If you have any problems with the product, please contact us for return authorization at firstname.lastname@example.org before sending the product to us. We will evaluate the product. We will repair or replace the product (at our option) if the damage is covered by the warranty. If your product was purchased outside of the United States, please contact the authorized Think Tank Photo distributor for your country.
Damage due to normal wear and tear, the natural breakdown of materials over time, accident, improper care, or negligence is not covered by our warranty. If a repair is possible, we will repair products at a reasonable charge to you when the damage is not covered by our warranty. “Normal wear and tear” includes the damage to zippers and fasteners that is expected due to normal use over time, the damage to the product has to be the result of a defect for it to be covered by the warranty.
This warranty excludes claims to any incidental or consequential loss to personal property such as camera equipment carried in Think Tank Photo products. The No Rhetoric Guarantee is only for the product, not for any equipment that may be carried.
The No Rhetoric Warranty for the bag is broad enough that we must exclude any implied warranties, including the implied warranties of merchantability and fitness for a particular purpose.
Some states, however, do not allow the limitation or exclusion of implied warranties and incidental or consequential damages, so these limitations or exclusions may not apply to you. Our guarantee gives you specific legal rights and you may have other rights, which vary from state to state.
Think Tank® is a trademark owned and used by Think Tank Photo, Inc. RC™ is a trademark belonging to the YKK Corporation. Duraflex® is a trademark belonging to National Molding Corp.