NEWS & EVENTS
MindShift Gear’s rotation180° Panorama Rotating Backpack Named Red Dot Award 2014 for High Design Quality
MindShift Gear convinced the 40-member expert panel for the Red Dot Award: Product Design 2014 with the high design quality of its rotation180° Panorama backpack. In the current competition, the international experts discussed and evaluated 4,815 entries from 53 countries. But only designs which won over the jury with quality and innovative strength won an award. The outdoor backpack by MindShift Gear was successful and received the coveted Red Dot quality seal as its deserved reward.
On 7 July 2014, the highlight of the internationally renowned product competition will be celebrated in Essen, Germany: the presentation of the acclaimed Red Dot during the traditional Red Dot Gala and subsequent Designers’ Night. On that evening, roughly 1,200 guests from around the world gather in Essen in order to experience the awards ceremony. In the course of the party in the Red Dot Design Museum Essen, the winners’ exhibition will also be opened, presenting the award-winning rotation180° Panorama to a wide audience for four weeks before it enters the museum’s permanent exhibition.
Designed for hikers who carry cameras, binoculars, GPS devices, nature identification books, maps, iPads, and more, the rotation180° Panorama’s beltpack rotates to the front for quick gear access and without first having to take off the backpack or even stop hiking. Lightweight at under three pounds, the rotation180° Panorama backpack is available in two colors, Charcoal and Tahoe Blue. It features two tripod carrying options and an extra-large dedicated 100 oz./3 ltr capacity hydration reservoir pocket. It has additional room for a jacket, hat, gloves, lunch, and more. The removable beltpack can be worn separately for shorter outings. The breathable padded airflow harness with daisy chain includes an adjustable sternum strap and load lifters. And, at its design core, it has a pre-curved back panel with single aluminum stay for pack stability.
Prof. Dr. Peter Zec, initiator and CEO of Red Dot, on the decision process in the Red Dot Award: “The 40 experts assessed the quality of the entries with the utmost care and attention. Due to their backgrounds, they also assessed the special cultural aspects of the designs from 53 countries. But only the best products receive an award from the jury. This is especially reflected in the percentage of successful entries in the Red Dot Award, which is much smaller in contrast to other international design competitions. Therefore, the winners can be proud of their achievements – with their entries, they stood out from the rest and were able to pass the test in front of the critical eyes of the experts. This success will be perceptible during the Red Dot Gala, when the laureates will receive the recognition of the international audience.”
The award-winning products in the Red Dot Design Museum Essen
With around 2,000 exhibits spread over an area of more than 4,000 square meters, the Red Dot Design Museum houses the largest exhibition of contemporary design worldwide. The award-winning products from the Red Dot Award: Product Design 2014 will be presented in an impressive special exhibition from 8 July to 3 August 2014. Since touching and testing is expressly encouraged in the hands-on exhibition, visitors experience the current best achievements at close quarters in “Design on Stage”. This way, design enthusiasts can find out about the trends in international product design and assure themselves of the good quality of the rotation180° Panorama by MindShift Gear.
The Red Dot Design Award
With the Red Dot Design Award, the Design Zentrum Nordrhein Westfalen created an internationally renowned product competition. Its prize, the Red Dot, has established itself worldwide as one of the most sought-after quality marks for excellent design. The Design Zentrum Nordrhein Westfalen displays the award-winning products in the Red Dot Design Museum Essen for at least one year.
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept.
Further information at: www.red-dot.de/press
About MindShift Gear
MindShift Gear (www.mindshiftgear.com) is a group of committed professional photographers and product designers who support conservation and protection of our natural resources. Founded by the creators of Think Tank Photo and conservation photographer Daniel Beltrá, MindShift is dedicated to building carrying solutions for those who are passionate about experiencing the natural world. Their slogan, “Engage with nature,” challenges people to not only become involved in outdoor activities, but to create a conversation about nature and our relationship to the environment.